Hi, I’m Dorothy. 👋
I’m a small business enthusiast, hospitality professional, digital marketer, and content creator for brands I believe in.
✓ You’re an established small business with great stuff and friendly staff
✓ Customers rave about you, but you’re looking for new markets and higher web traffic
✓ Tech isn’t your strong suit, you’d rather spend time running your business than promoting it
✓ Your business has a story, and you need help telling it
Small Brands, Big Hearts
Small Brands I Believe In
JESSIE CREEK WINERY Cape May Court House, NJ // Since 2021: Social media and customer communications, website design and maintenance, band booking and promotion, third party profile management, digital and print advertising.
BOXWOOD ESTATE WINERY Middleburg, Virginia // 2021-2024: Continued contract for label design and website content. // 2017-2021: Onsite General Manager daily operations, special events management, social media marketing and promotions, website team design and content manager, federal compliance administrator.
How Can I Help You?
Branding Basics
Start from scratch or enhance what you’ve got - it’s up to you.
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Color palette codes and font files for consistent use across content; Marketing Mood Boards (Monthly, Seasonal, Per Event); Airtable Workspace + Task Management Templates
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Audit and cleanup social media channels, website, and partner platforms for consistent visuals and messaging
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Detailed plans to both stay connected to and grow your audience through social media and email lists
Digital Customer Communications
How are you keeping in touch with your customers? Are they getting the message?
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Initial design or rebranding of WordPress/Squarespace website, new pages, page enhancements, ongoing maintenance
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Channel Audits + Cleanup; Content Planning, Mining, Creation, Scheduling + Engagement; Data Analysis; Photography + Editing; Reels; Engaging Captions; Action-oriented Copywriting
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Newsletters, invites, promotions, and member communications at strategic intervals
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A cohesive look for your brand implemented across your entire online presence
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Creative copywriting in a distinctive brand voice. Boilerplate and FAQs for use across multiple platforms and customer communications.
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Research; Storyboard; Photograph; Film; Edit; Review + Revise
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A collection of your best assets including logos, photos, boilerplate and ads
Words, Imagery + Graphics
Pleased to meet you. 🤝
Each small business has its own unique needs. Let’s figure out what yours are and how we can accomplish your goals together.